The Data Virtualization Gold Standard

Robert Eve

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Top Stories by Robert Eve

Have you ever heard the anyone boast that "at our company, our customers are our number one priority?" While this is easy to say, it is tough to do without complete insight into those customers. With full insights into everything there is to know about a customer, imagine how you could improve customer satisfaction, reduce customer churn, more easily upsell additional offerings and more. The business case for unified, 360° views of your customers is compelling. What is a "360o View of the Customer"? In Customer Centricity, Master Data and the 360-Degree View, data quality and governance expert David Loshin highlights why a 360o view of customer is important. "From an abstract standpoint, the concept of the 360-degree view of the customer is quite appealing, especially when the term is used to mean various aspects of "knowing everything about each customer." It sugge... (more)

The EDW Is Dead! Is Data Virtualization the Crown Prince?

"The King is dead. Long live the King" is a traditional proclamation made following the accession of a new monarch.   But what happens when the original king was highly revered and his successor brings foreign ways to the throne? A Controversial Statement by Bloor Research Philip Howard, noted IT researcher at Bloor Research, recently published an IT-Director article entitled The EDW is dead where he declares the well regarded monarch of data integration deceased.   In this article he identifies two major flaws in the traditional enterprise data warehouse approach that support h... (more)

Data Virtualization Day - A View from the Inside

2011 Doubles 2010 Premier The world's largest gathering of data virtualization experts and implementers, Data Virtualization Day was held October 13 in New York City. Sponsored by Composite Software, it drew nearly 200 attendees from over 80 different companies, along with several noted analysts. The Place to Learn About Data Virtualization Success At the event, this large audience was treated to real-life data virtualization case studies from executives at Bank of America, Putnam Investments and Qualcomm Incorporated.  These data virtualization champions provided insights into the... (more)

Data Virtualization at Northern Trust: A Case Study

Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility is the first book published on the topic of data virtualization. Along with an overview of data virtualization and its advantages, it presents ten case studies of organizations that have adopted data virtualization to significantly improve business decision making, decrease time-to-solution and reduce costs. This article describes data virtualization adoption at one of the enterprises profiled, Northern Trust. Organization Background Northern Trust is a leading provider of innovative fiducia... (more)

Data Virtualization Best Practices

Driven by business demands for greater agility and lower IT costs, enterprise adoption of data virtualization has moved into the technology mainstream. With hundreds of organizations deploying data virtualization, a number of best practices have emerged. In compiling the ten case studies described in the recently published Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility, co-author Judith R. Davis and I identified five best practices common to these successful implementations. In this article, I will pass along the lessons these ten organi... (more)