Take Big Advantage of Your Data
Today, the difference between business leaders and also-rans is how well they
leverage their data.
And with big data and cloud causing data to be more distributed than ever,
world-class data virtualization technology has become critical to this
How will you take advantage?
Data Virtualization Day 2013
If you want to learn how business and IT leaders are using data data
virtualization to address big data and cloud challenges and drive business
advantage, attend Data Virtualization Day 2013 in New York City on Wednesday,
October 9, 2013.
Keynotes from Industry Luminaries
The fourth annual Data Virtualization Day will include the most powerful
speaker line up yet.
Executives from Goldman Sachs, BMO Financial and Sky will describe how they
used data virtualization to address competitive, cost and compliance
challenges. Analys... (more)
A Tectonic Shift - Think Data Virtualization First!
Wayne Eckerson, Director of Research at TechTarget and former head of
research for TDWI, "used to think that data virtualization tools were great
for niche applications, such as creating a quick and dirty prototype or
augmenting the data warehouse with real-time data in an operational system or
accessing data outside the corporate firewall."
But in his October 17, 2011 article entitled Data Virtualization: The Time
Has Come, he now believes "that data virtualization is the key to creating an
agile, cost-effective data management ... (more)
People often ask me, “When is it appropriate to use data virtualization
versus a more traditional form of data integration (e.g., consolidation using
My answer often surprises them because this is not an either-or situation:
data virtualization should be a ubiquitous layer in your infrastructure that
all data consumers use to access enterprise data.
Data Virtualization Focuses on the Data Consumer
Whether the data underneath the virtualization layer is pre-consolidated
(using ETL), pre-materialized (as a cache), or exists only in the original
transactional and operational sy... (more)
Business Change Guides Data Integration Strategy
Traditional data integration approaches such as consolidation and replication
alone are unable to keep pace with today's dynamic pace of business and ever
changing information requirements. Seeking greater agility, lower costs, and
less risk, organizations are increasing adopting data virtualization.
Gain Agility and Cut Costs with Data Virtualization
Data virtualization is high-performance query middleware that integrates data
from multiple, disparate sources - anywhere across the extended enterprise -
in a unified, logically virtua... (more)
As competition accelerates, the business case for gaining a 360o view of your
customers, products, and employees is compelling.
360o View of Customers - Sell additional offerings to existing customers.
Improve satisfaction. Reduce churn. 360o View of Products - Optimize supply
chain decisions. Eliminate duplicate products. Cut costs. 360o View of
Employees - Improve employee productivity. Enable HR self-service.
MDM Applications Are Just a Start
Master data management applications maintain and control critical master
data. However, MDM applications alone ... (more)