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The Data Virtualization Gold Standard

Robert Eve

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Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility is the first book published on the topic of data virtualization. Along with an overview of data virtualization and its advantages, it presents ten case studies of organizations that have adopted data virtualization to significantly improve business decision making, decrease time-to-solution and reduce costs. This article describes data virtualization adoption at one of the enterprises profiled, Pfizer Inc. Organization Background Pfizer Inc. is a biopharmaceutical company that develops, manufactures and markets medicines for both humans and animals. As the world's largest drug manufacturer, Pfizer operates globally with 111,500 employees and a presence in over 100 countries. Worldwide Pharmaceutical Sciences (PharmSci) is a group of scientists responsible for enabling what dru... (more)

CIOs' Top Priority: Analytics and BI

Whether as a driver for growth, a means to attract and retain customers, or a way to drive innovation and reduce costs, the business value of analytics and business intelligence has never been higher. Gartner's Amplifying the Enterprise: The 2012 CIO Agenda as well as IBM's Global CIO Study 2011 confirm this point, with analytics and BI setting atop CIO's technology priorities in both reports. Data Integration Is the Biggest Bottleneck Providing analytics and BI solutions with the data required has always been difficult, with data integration long considered the biggest bottleneck ... (more)

Five Ways Data Virtualization Improves Data Warehousing

An array of business intelligence (BI), predictive analytics, data and content mining, portals and more tap a growing volume of information sourced from enterprise data warehouses (EDW).  However, significant volumes of business-critical enterprise data resides outside the enterprise data warehouse.  To deliver the most comprehensive information to business decision-makers, IT teams are implementing data virtualization to preserve and extend their existing enterprise data warehouse investments. This article discusses five integration patterns that combine both enterprise data wa... (more)

Data Virtualization Technology Advancements Deliver New Value

As a follower of Virtualization technology, you have likely heard about the June 2011 Forrester Research report on Data Virtualization entitled Data Virtualization Reaches Critical Mass: Technology Advancements, New Patterns,  And Customer Successes Make This Enterprise Technology Both A Short- And Long-Term Solution. As an employee of a data virtualization vendor, I especially enjoyed the section of the report that described data virtualization’s latest technology advancements and how these are delivering new value to data virtualization adopters across multiple industries. S... (more)

Why Energy Companies Like Data Virtualization

Discovering new upstream sources, smoothly delivering products through downstream distribution channels, and complying with extensive regulations are keys to success in the energy business.  And information is the fuel that enables these successes. Unfortunately prior IT investments have resulted in numerous data silos and significant complexity that is making it harder than ever to turn information into business success. Four of the top five global energy companies rely on data virtualization to provide the diverse information required across a range of strategic initiatives a... (more)