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The Data Virtualization Gold Standard

Robert Eve

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Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility is the first book published on the topic of data virtualization. Along with an overview of data virtualization and its advantages, it presents ten case studies of organizations that have adopted data virtualization to significantly improve business decision making, decrease time-to-solution and reduce costs. This article describes data virtualization adoption at one of the enterprises profiled, Pfizer Inc. Organization Background Pfizer Inc. is a biopharmaceutical company that develops, manufactures and markets medicines for both humans and animals. As the world's largest drug manufacturer, Pfizer operates globally with 111,500 employees and a presence in over 100 countries. Worldwide Pharmaceutical Sciences (PharmSci) is a group of scientists responsible for enabling what dru... (more)

CIOs' Top Priority: Analytics and BI

Whether as a driver for growth, a means to attract and retain customers, or a way to drive innovation and reduce costs, the business value of analytics and business intelligence has never been higher. Gartner's Amplifying the Enterprise: The 2012 CIO Agenda as well as IBM's Global CIO Study 2011 confirm this point, with analytics and BI setting atop CIO's technology priorities in both reports. Data Integration Is the Biggest Bottleneck Providing analytics and BI solutions with the data required has always been difficult, with data integration long considered the biggest bottleneck ... (more)

What Is the "Best" Data Virtualization Best Practice?

If I could only recommend one data virtualization best practice, what would it be? Hmmm!  With over a couple of hundred data virtualization implementations under Composite's belt, the answer is simple - Implement a Data Virtualization Competency Center! Why a Data Virtualization Competency Center? The reason is simple as well.  A Data Virtualization Competency Center can be IT's expressway to delivering Business and IT value. Take a look at a recent Data Virtualization Leadership blog, by my colleague Peter Tran What Business and IT Problems Can Data Virtualization Solve? Peter p... (more)

Why the Financial Services Industry Likes Data Virtualization

Finding and exploiting an arbitrage opportunity, before the other firms, can dramatically increase trading profits.  Uncovering hidden risks and hedging properly can significantly reduce volatility and free capital.  Enabling managers to better understand  positions and trades can provide the service levels that high net-worth clients demand. In the financial services industry, the greatest profits typically flow to the institution that gains the greatest financial insight from their data.  In other words, return on data excellence equals return on assets performance. Discoveri... (more)

Do You Treat Your Customers Like the Ritz?

Have you ever stayed at a Ritz-Carlton Hotel?  If so, you know what a superior customer experience is all about. Are your customers the kings at your enterprise the same way that you are when you stay at a Ritz? Does your enterprise have the information systems to enable your staff to provide the same fabulous customer experience? Or do your information systems force your staff to give your customers the Motel 6 treatment? Existing Customers Are Key to Profitable Business In nearly every business, existing customers deliver the greatest profit margins.  In other words, successful... (more)