The Data Virtualization Gold Standard

Robert Eve

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Technology Advancements, New Patterns, And Customer Successes in the Spotlight On June 15, 2011, the first ever analyst report 100% focused on Data Virtualization was published by a research team led by Brian Hopkins of Forrester Research. The report, entitled Data Virtualization Reaches Critical Mass: Technology Advancements, New Patterns, And Customer Successes Make This Enterprise Technology Both A Short- And Long-Term Solution by Brian Hopkins with Alex Cullen, Mike Gilpin, Boris Evelson, Gene Leganza, and Mackenzie Cahill, examines a range of data virtualization topics and provides a number of adoption recommendations. Defining Data Virtualization Forrester's earlier seminal research on Information-as-a-Service (IaaS) sets the stage for this new report. In it they make the following distinction between data virtualization and Iaas: "Data virtualization is a te... (more)

What's So Great About Data Virtualization?

Business Change Guides Data Integration Strategy Traditional data integration approaches such as consolidation and replication alone are unable to keep pace with today's dynamic pace of business and ever changing information requirements. Seeking greater agility, lower costs, and less risk, organizations are increasing adopting  data virtualization. Gain Agility and Cut Costs with Data Virtualization Data virtualization is high-performance query middleware that integrates data from multiple, disparate sources - anywhere across the extended enterprise - in a unified, logically virtua... (more)

Do You Treat Your Customers Like the Ritz?

Have you ever stayed at a Ritz-Carlton Hotel?  If so, you know what a superior customer experience is all about. Are your customers the kings at your enterprise the same way that you are when you stay at a Ritz? Does your enterprise have the information systems to enable your staff to provide the same fabulous customer experience? Or do your information systems force your staff to give your customers the Motel 6 treatment? Existing Customers Are Key to Profitable Business In nearly every business, existing customers deliver the greatest profit margins.  In other words, successful... (more)

The Time Is Right for Data Virtualization

Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility is the first book published on the topic of data virtualization.  In writing the book's foreword, well-known IT industry analyst Colin White of BI Research, summarizes data virtualization's history and value, concluding that data virtualization's time has come. This article includes excerpts from the book's foreword. Supporting Business Users' Information Needs Providing business users with the data they need to make effective decisions has always been difficult. Increasing data volumes, var... (more)

How Enterprises Measure Data Virtualization Platform Maturity

Data virtualization is one of the fastest-growing segments in enterprise IT today. Originally deployed for light BI federation needs, today's data virtualization use cases span a range of applications, including customer experience management, risk management and compliance, M&A transition and more. Data virtualization adoption has evolved from project-level deployments to enterprise-scale data virtualization layers that deliver data from multiple sources (Relational, Semi-structured XML, Dimensional MDX, the new NoSQL data types, and more) to multiple applications on demand. A... (more)