Data Virtualization: Going Beyond Traditional Data Integration to Achieve
Business Agility is the first book published on the topic of data
virtualization. Along with an overview of data virtualization and its
advantages, it presents ten case studies of organizations that have adopted
data virtualization to significantly improve business decision making,
decrease time-to-solution and reduce costs. This article describes data
virtualization adoption at one of the enterprises profiled, Pfizer Inc.
Pfizer Inc. is a biopharmaceutical company that develops, manufactures and
markets medicines for both humans and animals. As the world's largest drug
manufacturer, Pfizer operates globally with 111,500 employees and a presence
in over 100 countries.
Worldwide Pharmaceutical Sciences (PharmSci) is a group of scientists
responsible for enabling what dru... (more)
Whether as a driver for growth, a means to attract and retain customers, or a
way to drive innovation and reduce costs, the business value of analytics and
business intelligence has never been higher.
Gartner's Amplifying the Enterprise: The 2012 CIO Agenda as well as IBM's
Global CIO Study 2011 confirm this point, with analytics and BI setting atop
CIO's technology priorities in both reports.
Data Integration Is the Biggest Bottleneck
Providing analytics and BI solutions with the data required has always been
difficult, with data integration long considered the biggest bottleneck ... (more)
An array of business intelligence (BI), predictive analytics, data and
content mining, portals and more tap a growing volume of information sourced
from enterprise data warehouses (EDW). However, significant volumes of
business-critical enterprise data resides outside the enterprise data
warehouse. To deliver the most comprehensive information to business
decision-makers, IT teams are implementing data virtualization to preserve
and extend their existing enterprise data warehouse investments.
This article discusses five integration patterns that combine both enterprise
data wa... (more)
As a follower of Virtualization technology, you have likely heard about the
June 2011 Forrester Research report on Data Virtualization entitled Data
Virtualization Reaches Critical Mass: Technology Advancements, New
Patterns, And Customer Successes Make This Enterprise Technology Both A
Short- And Long-Term Solution.
As an employee of a data virtualization vendor, I especially enjoyed the
section of the report that described data virtualization’s latest
technology advancements and how these are delivering new value to data
virtualization adopters across multiple industries.
Discovering new upstream sources, smoothly delivering products through
downstream distribution channels, and complying with extensive regulations
are keys to success in the energy business. And information is the fuel
that enables these successes.
Unfortunately prior IT investments have resulted in numerous data silos and
significant complexity that is making it harder than ever to turn information
into business success.
Four of the top five global energy companies rely on data virtualization to
provide the diverse information required across a range of strategic
initiatives a... (more)