Data Virtualization: Going Beyond Traditional Data Integration to Achieve
Business Agility is the first book published on the topic of data
virtualization. Along with an overview of data virtualization and its
advantages, it presents ten case studies of organizations that have adopted
data virtualization to significantly improve business decision making,
decrease time-to-solution and reduce costs. This article describes data
virtualization adoption at one of the enterprises profiled, Pfizer Inc.
Pfizer Inc. is a biopharmaceutical company that develops, manufactures and
markets medicines for both humans and animals. As the world's largest drug
manufacturer, Pfizer operates globally with 111,500 employees and a presence
in over 100 countries.
Worldwide Pharmaceutical Sciences (PharmSci) is a group of scientists
responsible for enabling what dru... (more)
Whether as a driver for growth, a means to attract and retain customers, or a
way to drive innovation and reduce costs, the business value of analytics and
business intelligence has never been higher.
Gartner's Amplifying the Enterprise: The 2012 CIO Agenda as well as IBM's
Global CIO Study 2011 confirm this point, with analytics and BI setting atop
CIO's technology priorities in both reports.
Data Integration Is the Biggest Bottleneck
Providing analytics and BI solutions with the data required has always been
difficult, with data integration long considered the biggest bottleneck ... (more)
If I could only recommend one data virtualization best practice, what would
Hmmm! With over a couple of hundred data virtualization implementations
under Composite's belt, the answer is simple - Implement a Data
Virtualization Competency Center!
Why a Data Virtualization Competency Center?
The reason is simple as well. A Data Virtualization Competency Center can
be IT's expressway to delivering Business and IT value.
Take a look at a recent Data Virtualization Leadership blog, by my colleague
Peter Tran What Business and IT Problems Can Data Virtualization Solve?
Peter p... (more)
Finding and exploiting an arbitrage opportunity, before the other firms, can
dramatically increase trading profits. Uncovering hidden risks and hedging
properly can significantly reduce volatility and free capital. Enabling
managers to better understand positions and trades can provide the service
levels that high net-worth clients demand.
In the financial services industry, the greatest profits typically flow to
the institution that gains the greatest financial insight from their data.
In other words, return on data excellence equals return on assets
Have you ever stayed at a Ritz-Carlton Hotel? If so, you know what a
superior customer experience is all about.
Are your customers the kings at your enterprise the same way that you are
when you stay at a Ritz?
Does your enterprise have the information systems to enable your staff to
provide the same fabulous customer experience?
Or do your information systems force your staff to give your customers the
Motel 6 treatment?
Existing Customers Are Key to Profitable Business
In nearly every business, existing customers deliver the greatest profit
margins. In other words, successful... (more)