The Data Virtualization Gold Standard

Robert Eve

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Top Stories by Robert Eve

People often ask me, “When is it appropriate to use data virtualization versus a more traditional form of data integration (e.g., consolidation using ETL)?” My answer often surprises them because this is not an either-or situation: data virtualization should be a ubiquitous layer in your infrastructure that all data consumers use to access enterprise data. Data Virtualization Focuses on the Data Consumer Whether the data underneath the virtualization layer is pre-consolidated (using ETL), pre-materialized (as a cache), or exists only in the original transactional and operational systems is a secondary question, the answer to which should be based on latency requirements, resource constraints, and committed SLAs. The data consumer doesn’t really care how IT accomplishes data delivery to meet expectations, so long as the consumer has the right data in the right timefram... (more)

Why Life Sciences R&D Teams Like Data Virtualization

In the life sciences industry,  the latest blockbuster drug or device can mean billions in revenue. But developing these new offerings often takes ten or more years. Moving ahead a year or two can be worth hundreds of millions. The question is how? Data, Data, Data Data is the life blood of new product development.  Research findings, clinical trial results, manufacturing process validation, and more are information-intensive activities where each new data point can result in a major shift in plans and timing. To accelerate time to market in this data rich environment, life scienc... (more)

Why Energy Companies Like Data Virtualization

Discovering new upstream sources, smoothly delivering products through downstream distribution channels, and complying with extensive regulations are keys to success in the energy business.  And information is the fuel that enables these successes. Unfortunately prior IT investments have resulted in numerous data silos and significant complexity that is making it harder than ever to turn information into business success. Four of the top five global energy companies rely on data virtualization to provide the diverse information required across a range of strategic initiatives a... (more)

Why Communications and Media Companies Like Data Virtualization

In many industries, information supports the business. However in communications and media companies, information is the business. With an array of new technology advancements at every turn and customers just a click away from your competitor's offering, maintaining a compelling experience is vital. Silos, Silos, Silos To respond to this dynamic business and technology challenge, communications and media companies have made significant IT investments.  These and multiple mergers have resulted in numerous data silos and incredible IT complexity.  As a result, communications and med... (more)

Ready, Set, Go! Get Started on Data Virtualization

So you like what you have heard about data virtualization. Who can argue with the business decision, time-to-solution and resource agility benefits that arise from data virtualization success? But as with any new technology, you know you need to begin your data virtualization adoption journey with a business justification and a technical evaluation, before you can commence a phased implementation. Business Justification Is the First Step The business value of data virtualization comes from its ability to help organizations deliver complete, high-quality and actionable information mo... (more)